How can funeral homes strengthen their online presence while maintaining the personal connections that define funeral service? DeathcareSEO.com I recently joined Rob, Lacy, and Jess on Death Care Today, Episode 2, for a conversation covering digital marketing, Google Business Profile, blogging, Facebook link sharing, and stories from my travels as the Traveling Mortician. As a licensed funeral director and embalmer since 1985 and the founder of DeathcareSEO.com, I bring both

If your funeral home shares every obituary on Facebook with a link back to your website, there is a change you need to know about.

Funeral home marketing that works. www.deathcareseo.com Funeral home near me? A funeral director searches “funeral home near me” and sees a competitor at the top of the map. It is frustrating, especially when your firm has served the community for decades. The first thing to know is that there is no single ranking for your funeral home. Two people searching from different neighborhoods can see different results. Google says local results depend mainly on relevance, distance,

If you own a funeral home or crematory and you have typed "funeral home marketing" into Reddit at 11pm looking for real answers, you are not alone. I see it constantly. Threads in r/smallbusiness, r/marketing, and even r/FuneralIndustry filled with generic advice, secondhand opinions, and marketers who have never stepped foot in an arrangement room. As a licensed funeral director since 1985, I understand why you are searching Reddit for guidance. I also want to explain why mo

Online reviews have become the most powerful trust signal in funeral home marketing. In 2026, a funeral home's review profile is not just a reflection of its reputation — it is one of the primary factors determining whether families find it at all.

By E. Todd Fowler | Licensed Funeral Director Since 1985 The funeral profession has always been built on trust. Long before the internet, before social media, before Google, families chose a funeral home because of a name they recognized, a neighbor's recommendation, or a sign they had passed for decades on their way to church. That trust did not come from advertising alone. It came from presence, consistency, and a reputation built over time in the community. But the way fam