E. Todd Fowler Joins Death Care Today to Talk Funeral Home Marketing and Cemetery Stories
Updated: Oct 12
How can funeral homes strengthen their online presence while maintaining the personal connections that define funeral service?
I recently joined Rob, Lacy, and Jess on Death Care Today, Episode 2, for a conversation covering digital marketing, Google Business Profile, blogging, Facebook link sharing, and stories from my travels as the Traveling Mortician. It was a true pleasure joining Rob Goff, Cfsp, Lacie Jendryka, and Jessica (Jess) Wakefield on this podcast.
As a licensed funeral director and embalmer since 1985 and the founder of DeathcareSEO.com, I bring both funeral service experience and a practical marketing perspective to these topics.
Your Online Presence Helps Families Get to Know You
A funeral home’s reputation begins with the care it provides. Its online presence gives families a way to learn about that care before they call.
Your website, Google Business Profile, photographs, and social media content should help people understand who you are, what you offer, and how to reach you. That information needs to be clear, current, and easy to find.
The goal is to make it easier for a family to take the next step with confidence.
Google Business Profile Deserves Regular Attention
Google Business Profile optimization was one of the topics highlighted in the episode.
For funeral homes and cemeteries, a useful starting point is checking the basics: your business name, telephone number, address, website link, services, and photographs. Does everything accurately represent your firm today?
Look at the profile from a family’s perspective. Can someone find your entrance? See your facilities? Understand the services you provide? Reach you without searching through several pages?
Small improvements can make the experience more helpful.
Blogging Should Answer Real Questions
We also explored blogging as part of a local digital marketing strategy.
Funeral directors answer valuable questions every day. Those questions can become useful website articles:
What is the difference between cremation and a funeral service?
Can a family hold a visitation before cremation?
What should someone bring to an arrangement conference?
How does funeral preplanning work?
What memorialization options are available at a cemetery?
A good blog explains these subjects in familiar language. It helps readers understand their options and gives them a reason to spend time on your website.
Write with the same patience and clarity you would use when sitting across from a family.
Keep Your Marketing Flexible as Facebook Changes
The episode description also highlights our discussion of Facebook link-sharing restrictions.
Platform changes are a reminder to maintain several ways for people to connect with your business. Your website, Google Business Profile, email communications, and community relationships each have a role.
Facebook can introduce people to your staff, highlight community involvement, and share helpful information. Your website gives you space to explain services in greater detail.
Review how those channels work together so people have a clear path from discovering your funeral home to contacting you.
Cemetery Stories Create Opportunities to Educate
Our conversation also included my travels documenting memorable graves and cemetery stories as the Traveling Mortician, including the burial sites of Muhammad Ali and Colonel Sanders and a historic dollhouse monument in Indiana.
Cemeteries offer opportunities to explore history, remembrance, and the ways people honor those they love. Sharing those stories respectfully can help people become more comfortable learning about funeral service and memorialization.
For funeral homes and cemeteries, meaningful content can begin close to home: a monument, a local historical figure, a tradition, or a question visitors frequently ask.
Listen to the Episode
Thank you to Rob, Lacy, and Jess for including me in the conversation.
If you work in funeral service, manage a cemetery, or enjoy the stories behind memorable burial sites,
I invite you to listen.
To learn more about digital marketing for funeral homes, cemeteries, and pet crematories, visit DeathcareSEO.com.
By E. Todd Fowler, licensed funeral director and embalmer and founder of DeathcareSEO.com.
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